7777 Gaming partners with Betano Brasil to expand in Latin America

7777 Gaming has signed a new content partnership with Betano Brasil, a massive player in Brazil, strengthening its position in the Brazilian iGaming market and continuing its broader Latin American expansion strategy.

The agreement will see a number of 7777 Gaming’s titles made available to Betano players in Brazil. 

The initial rollout includes Devil’s Deal: Soul for Sale, Mayan Gold and Candy Anyways, with further content expected to follow. 

Read Also: 7777 gaming builds on Italian certification with Octavian Lab deal

Kaizen operates in over 15 countries across Europe, Africa and the Americas. Betano currently holds a sponsorship agreement with the Brazilian Football Confederation and has previously announced partnerships in Peru, Chile and Mexico.

Earlier this month, 7777 Gaming received certification to distribute games in Italy, its 14th regulated market to date. 

Devil’s Deal: Soul for Sale forms part of 7777 Gaming’s “Innovative Concepts” category, featuring non-traditional game mechanics and narrative-driven design.

The company has also secured market access in Colombia, Croatia and Peru, following its broader strategy of targeting jurisdictions with clear regulatory frameworks.

This partnership with Betano marks the company’s latest step toward expanding its player reach and portfolio distribution in Brazil – a market many suppliers have identified as key to long-term growth in Latin America.

Read Also: Digitain Expands Its European Presence with New Malta Office

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