Tanzania Lottery Partners with Mixx by Yas

Tanzania’s National Lottery has entered into a strategic collaboration with Mixx by Yas to enhance digital accessibility and engagement as it prepares for its upcoming launch. This partnership is designed to simplify the process of purchasing lottery tickets and claiming prizes through digital channels, offering Tanzanians a more convenient way to participate.

By utilizing Yas Tanzania’s extensive customer network, the initiative will allow players to buy tickets using mobile money services, USSD codes, and the Mixx by Yas app. This approach aims to modernize the lottery experience and boost nationwide participation.

During the announcement, Angelica Pesha, CEO of Mixx by Yas, underscored the importance of this alliance. “This partnership between Yas Tanzania and the National Lottery of Tanzania is a historic milestone. We believe it will pave the way for a new chapter in the country’s gaming industry, fostering ongoing growth,” she remarked.

Pesha also highlighted Mixx by Yas’s commitment to innovation, ensuring their services meet customer demands and keep pace with the dynamic mobile financial services sector. The National Lottery of Tanzania echoed this sentiment on its official Instagram page, confirming the partnership and emphasizing the goal of providing easy and secure lottery ticket purchases to millions of Tanzanians through Yas’s digital platforms.

This collaboration represents a significant advancement in digitizing lottery participation in Tanzania, offering players enhanced convenience and security in their gaming activities.