Incentive Games Partners with Aristocrat to Expand Global Reach

Incentive Games has formed a partnership with Aristocrat Interactive, which is Aristocrat’s real-money gaming (RMG) division.

As part of the arrangement, Incentive Games will provide access to its games from both its free-to-play and RMG suite via Aristocrat Interactive’s network, making them available to Aristocrat’s array of operator partners.

Regarding the partnership, John Gordon, Incentive Games CEO, stated: “We are thrilled to work with Aristocrat Interactive, a renowned industry leader and exceptional aggregator that we know will showcase our games with the care and attention they deserve. The agreement marks a landmark moment for our company, opening the door to new markets and enabling us to bring our best-in-class products to new audiences worldwide.”

Ashley Bloor, Aristocrat Interactive Content & Aggregation Director of Partnerships, commented: “We are delighted to offer Incentive Games content through our aggregation platform, further enhancing our ability to provide diverse and dynamic experiences for our customers. This is an exciting opportunity to expand our portfolio, and we look forward to working closely with Incentive Games to create exceptional, tailored experiences that help us deliver premium gaming experiences to our global audience.”

Incentive Games is not the inaugural company to join forces with Aristocrat Interactive this year. In January, the supplier collaborated with Yggdrasil, granting it exclusive rights to distribute its games portfolio in North America via Aristocrat’s Ignite platform. Additionally, it formed a partnership with the Hungarian National Lottery, as its iLottery content studio, NeoGames, secured a five-year agreement with the lottery.

Last month, Aristocrat Interactive welcomed Nir Hakarmeli as iGaming & Sports Managing Director. Hakarmeli brings nearly 15 years of industry experience to this role, having been associated with other major operators such as Evoke and William Hill.