bet365 Enhances US Reach with Launches in Tennessee and Illinois

The company has officially introduced its sports betting platform in Tennessee and Illinois, marking the 12th and 13th states in its U.S. expansion. With these recent launches, bet365 has significantly increased its market footprint to 13 states across the country.

In Tennessee, bet365 enters as an independent operator in the state’s online-only sports betting market, making it the 12th jurisdiction in the company’s growing U.S. portfolio. New and eligible customers aged 21 and over in Tennessee can now register to access a wide array of betting options. A spokesperson for bet365 expressed excitement about this launch, stating, “Tennessee’s passionate sports fans have an insatiable appetite, and we are incredibly excited to present our fully stocked menu of offers, boosts, and more to them.”

Simultaneously, bet365 has made its entry into Illinois through a partnership with Walker’s Bluff Casino Resort, marking the 13th state in which the brand operates. In Illinois, bettors have the flexibility to register online, with in-person betting available at the resort’s Draft Day Sports Lounge and other facilities through the bet365 mobile app. When discussing the Illinois launch, a spokesperson noted, “Championship-winning franchises, iconic athletes, and impassioned fans define Illinois’ ‘Never Ordinary’ sports culture. Now, new and eligible bettors from Chicago, Springfield, and all corners of the Prairie State can join the bet365 experience.” Tennessee

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Both states are being welcomed with lucrative promotions for new customers, featuring a “Bet $5 Get $150 in Bonus Bets” offer that applies regardless of the wager outcome. Each market also has its own state-specific “Super Boost” promotions. In Tennessee, customers can enjoy boosted +100 odds on Tennessee winning their first March Madness game (maximum $50 stake). Meanwhile, Illinois bettors can access +100 odds on at least 1 point being scored in the first tournament game on March 20 (maximum $50 stake). bet365 Tennessee Illinois

These launches come right after bet365’s relaunch of the “Bracket Challenge” in collaboration with Incentive Games for the 2025 Men’s College Basketball Tournament, offering participants a chance to win up to $10 million for a perfect bracket. bet365 Tennessee Illinois