Gaming Industry executives launch YourTopCasino

Industry executives have launched a new casino comparison platform called YourTopCasino, which focuses on responsible gaming and informed player choices. This UK-based affiliate site aims to assist players in making knowledgeable and responsible decisions while navigating the landscape of online casinos. YourTopCasino offers reviews and evaluations of various player protection tools, including session limits, deposit caps, time-out features, and self-exclusion options.

The founding team of YourTopCasino, led by Chris Prentice, brings over 30 years of combined industry experience from prominent roles at companies such as Grace Media, ActiveWin, and Betable Group. Their expertise in marketing, retention, and design plays a pivotal role in shaping the development of YourTopCasino within the UK affiliate market.

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In addition to its comprehensive reviews, the platform offers a growing library of resources dedicated to responsible gambling. YourTopCasino’s approach is tailored to meet the specific needs of the UK market, making it a recent yet relevant addition to the affiliate space.

Chris Prentice, Co-Founder and Director of YourTopCasino, stated: “The YourTopCasino team brings together years of experience across all parts of the iGaming value chain, so a move into affiliation was a logical next step.

“We saw a gap in the market for an affiliate brand that doesn’t just prioritise conversions, but actually helps players engage with online casinos in a healthy and informed way. By building YourTopCasino around trust, transparency, and responsible gaming, we’re creating long-term value for both players and operators.”