SOFTSWISS Sportsbook Launches Player Chat to Boost User Interaction

SOFTSWISS, a top global iGaming software provider, has unveiled its new Player Chat feature, designed to enable real-time communication among users within the SOFTSWISS Sportsbook. This innovation aims to create a more dynamic and engaging betting experience by fostering social interaction.

Enhancing Community and Engagement

The move aligns with insights from the SOFTSWISS iGaming Trends 2025 Report, which highlights how social features like chat rooms and forums strengthen player loyalty by building a sense of community. By allowing users to discuss matches, share predictions, and celebrate wins in real time, Player Chat encourages longer platform retention and increased betting activity.

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Personalization and Moderation Tools

Players can customize their profiles with nicknames and avatars while using diverse communication tools, including messages, emojis, stickers, and even message translations. To ensure a safe environment, chat administrators have access to moderation features such as content filters, reporting systems, and the ability to share links, polls, quizzes, or promotional offers. Active participants can also earn badges as rewards.

Strengthening the Sportsbook Experience

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, emphasized that the feature aims to make betting more interactive by letting players connect during live events. This social integration not only improves user experience but also provides operators with a powerful tool to engage their audience.

The launch follows the recent introduction of the Sportsbook Network Jackpot, a shared prize pool system designed to elevate player excitement across multiple brands.

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Showcasing at SiGMA Americas

The Player Chat feature will be displayed at the SiGMA Americas Summit, where attendees can explore its benefits at Stand M8S. Notably, Rubens Barrichello, SOFTSWISS’s Non-Executive Director for Latin America, will deliver a keynote speech at the event.

This update underscores SOFTSWISS’s commitment to innovation, blending social gaming with sports betting to drive engagement and growth.