Better Collective & Network Gaming Launch Exciting New iGaming Platform

Brazil’s sports fans now have a thrilling new way to engage with their favorite games. Network Gaming, an innovative sports games studio, has partnered with Bolavip, one of Brazil’s leading sports media brands under Better Collective, to launch Ligavip, a mobile gaming platform designed for mass appeal.  

Ligavip redefines fan engagement by offering free-to-play challenges where players compete for real-world rewards, including shopping vouchers from top retailers. The platform combines skill-based gameplay with social competition, allowing users to battle friends, track their progress on live leaderboards, and earn bragging rights.

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The launch couldn’t have been better timed, as Brazil debuts its premier football championship. Early results have been impressive, with visitors converting into registered users.

Better Collective, Bolavip’s parent company, sees this as a strategic move in the evolving digital media landscape. Tomás Vaz de Carvalho, COO for South America, noted: “Gaming is now a core pillar of modern media strategies. This partnership allows us to engage fans in innovative ways while unlocking new revenue streams beyond traditional advertising.”

The success of Ligavip reflects a broader trend: media giants are increasingly turning to gaming as a key growth driver. With others already generating more revenue from games than news, Better Collective and Network Gaming are positioning themselves at the forefront of this shift.  

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