Dutch Gambling Authority Warns 711 Casino Over Ads Targeting Minors.

The Dutch gambling authority Kansspelautoriteit (KSA) recently issued a stern warning to 711 B.V., a major online casino operator, after gambling ads were discovered on a platform meant for primary school homework. This incident has raised concerns about protecting minors from exposure to gambling advertisements.

711 B.V. ran an advertising campaign that unintentionally placed gambling banners on an educational website used by primary school students. This violates Dutch laws, which strictly prohibit targeting minors with gambling ads due to the risks of normalizing such behavior among children.

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KSA called the incident “very harmful” and labeled it a serious violation of regulations. Although 711 B.V. avoided a monetary fine, they were formally reprimanded and warned to prevent similar errors in the future. The regulator emphasized that exposing children to gambling ads is unacceptable, regardless of whether the violation was accidental.

The casino operator took responsibility for the error, removed the ads, and promised stricter controls on future advertising campaigns. The company stated it would improve monitoring and oversight, especially when working with external marketing partners.

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Even though the ads were placed by a third-party partner, Dutch law holds the license holder responsible for any content associated with their brand. 711 B.V. also faced criticism for not notifying KSA about the issue immediately, which is required by transparency laws. KSA continues to intensify its monitoring of ads to ensure minors are protected.

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