Aristocrat Gaming Unveils The Baron Upright Across Europe

Aristocrat Gaming has made its mark in the regulated EU market with the introduction of its new land-based slot cabinet, The Baron Upright, which has been launched in seven European locations. This debut comes just months after the cabinet’s introduction in the United States.

The initial installations of The Baron Upright can be found in Albania, France, Italy, Monaco, Montenegro, and aboard several European cruise ships, representing a significant milestone for both the cabinet and its accompanying suite of integrated games in Europe.

This update arrives amid a transition in leadership at Aristocrat, following the resignation of former CEO Hector Fernandez in December. Craig Toner has since taken the helm at the leading gaming company. Recently, the company also announced the resignation of its Chief Technology Officer, Andy Hendrickson, and has begun the search for his successor. Aristocrat Gaming The Baron Upright

Kurt Gissane, Chief Revenue Officer of Aristocrat, commented on the cabinet’s launch, stating, “Our ability to rapidly commercialize hardware and games on an international scale has been a critical focus for our customers. With the recent installations of Phoenix Link™ and the arrival of The Baron Upright, we’re proud to achieve this objective.”

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He continued, “The Baron Upright offers a fresh entertainment experience for our international clientele and players, featuring a distinctive design and popular launch titles. We eagerly anticipate the positive feedback.”

In January, Aristocrat Gaming also released its NFL-themed slot machines in Puerto Rico, adding to a busy start to 2025.

Earlier this year, Aristocrat formed a partnership with Yggdrasil to expand its presence in the US and Ontario, enabling Yggdrasil to distribute its gaming portfolio through Aristocrat’s Ignite platform. In February, Aristocrat’s NeoGames Studio announced the provision of eInstant games to the Hungarian National Lottery.

Most recently, Aristocrat Interactive collaborated with Incentive Games to distribute a variety of free-to-play and real-money games via the supplier’s network.