BCLB Bows to Pressure, Suspends Gambling Advertisements For 30 Days.

In a new twist, the Betting Control and Licensing Board (BCLB) has ordered the immediate suspension of all gambling advertisements across all platforms for 30 days, citing the industry’s growing influence and the risks posed to vulnerable groups.

In its press release, the BCLB pointed out promoters who misrepresent betting as a legitimate investment opportunity and a quick path to wealth. The Board said this narrative had led to adverse socioeconomic consequences, including addiction and financial instability among individuals and families.

The directive affects television and radio advertisements, print media, social media, outdoor billboards, influencer marketing, and direct SMS or email campaigns. During the suspension, licensed gambling operators will re-submit advertisements for approval to the Kenya Film Classification Board (KFCB) and comply with strict advertising regulations to promote responsible gambling.

Read Also: “We’re in Control” Kenya’s Regulator BCLB Says Amidst Surge in Misleading Media Reports on Gambling.

Additionally, the government has constituted a Multi-Agency Enforcement Team comprising key regulatory bodies, including the Media Council of Kenya (MCK), Kenya Revenue Authority (KRA), Communications Authority of Kenya (CA), Directorate of Criminal Investigations (DCI), and the Betting Control and Licensing Board. The team will develop strategies to enhance responsible gambling practices and address regulatory gaps.

This latest development follows weeks of heated debate over the gambling industry’s influence in Kenya. Just recently, the BCLB dismissed earlier reports about the alleged Ksh 766 billion gambling figure, arguing that it lacked credible data.

The industry remains under intense scrutiny as public pressure continues to escalate, raising questions on whether this crackdown will pave the way for new, stricter regulations.

Read Also: AGOK to Promote Responsible Gambling Amidst Alarming Misinformation.