Betnacional Celebrates Brazilian Culture as a Proud Sponsor of the Rio Marathon 2025.

The CEO of NSX Brasil, Betnacional’s parent company, stated, “We believe in sport as a tool for transformation and inclusion. Our involvement in the Rio Marathon goes beyond mere visibility—it’s a way to reaffirm our commitment to responsible entertainment and to elevating the culture of sports in everyday Brazilian life.”

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The Rio Marathon has been held annually in Rio de Janeiro since 1979. It is one of Brazil’s most popular running events, attracting amateur and professional runners from Brazil and internationally.

The city’s scenery provides a beautiful backdrop for a race that evolves while honoring its traditions. The 2025 edition is expected to continue this legacy.

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Betnacional’s 2025 calendar already includes notable sponsorships such as the Big Brother Brasil reality show, the Rio Open tennis competition, the Lollapalooza music festival, Lauana Prado’s Raiz Tour, and the Salvador Carnival.

It is among the few companies in Brazil with an official license for fixed-odds sports betting. The company also has a strong connection with Brazil’s cultural and entertainment landscape. Its ambassadors are prominent figures like football star Vini Jr., musician Thiaguinho, and sports journalist Galvão Bueno.

Betnacional is rapidly becoming associated with Brazilian sports and lifestyle culture. It is present in stadiums and national media campaigns as the main sponsor of Sport Club do Recife and a major partner of Rede Globo’s Futebol 2025.

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