Betway Expands in Ghana with Sunyani Center

Betway, a global sports betting and casino brand, has expanded its presence in Ghana by opening a new customer experience center in Sunyani. This move is part of a broader strategy to improve service accessibility and strengthen the company’s footprint in the country. The inauguration event featured former Black Stars captain and Betway brand ambassador Stephen Appiah, along with officials from the Sunyani Municipal Assembly, local community leaders, and business figures.

The Sunyani Customer Experience Center offers more than just betting services. It provides live sports screenings, special casino nights, gaming sessions, and exclusive in-branch promotions. Additionally, it serves as an entry point for new players, offering guided support and personalized betting advice.

Maguya Ben Darapalli, Country Manager at Betway, stated that the launch of the Sunyani branch highlights the company’s commitment to ensuring convenient access to its services and keeping customers updated on the latest in sports betting and casino gaming. This initiative is a significant step in strengthening Betway’s presence in the Bono Region and creating an engaging space for players.

Stephen Appiah emphasized Betway’s broader engagement beyond gaming, mentioning initiatives like the Betway Talent Search, Community Football, and sports development programs. He noted that the Experience Center aims to bring the brand closer to its customers.

Betway continues to enhance its services through both physical customer experience centers and online platforms, integrating on-site promotions with digital offerings available on their website. The Sunyani center is designed to redefine the gaming experience in the Bono Region, offering a relaxed environment for sports betting, casino gaming, and interactive entertainment.