Bragg Gaming Group Invests in Brazilian Casino Studio RapidPlay

Bragg Gaming Group is expanding in Brazil’s iGaming market with investment in RapidPlay, a Brazilian game studio specializing in high-performance, culturally tailored casino content. This partnership gives Bragg an ownership stake and exclusive distribution rights to RapidPlay’s entire game portfolio.

All games developed under this partnership will be powered by Bragg’s Fuze™ technology, a powerful player engagement platform that enhances gameplay with real-time gamification, retention tools, and promotional features. As part of the deal, Bragg also has the option to acquire a controlling stake in RapidPlay in the future, depending on market conditions.   

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Bragg’s expansion into Brazil has been rapid since launching operations on January 1, 2025. The company has already partnered with over one-third of the country’s licensed operators. With Brazil’s regulated online casino market projected to generate $1.5 billion in 2025 and grow to $3.7 billion by 2029, Bragg expects the region to contribute up to 10% of its total revenue this year.

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Neill Whyte, Bragg’s Chief Commercial Officer, emphasized the strategic value of the deal, calling it more than just an investment. “RapidPlay’s creative excellence and efficient production model perfectly align with our goals in Latin America,” he said. Rafael Roos Bordignon, RapidPlay’s CEO and Co-Founder, echoed the sentiment, stating that partnering with Bragg will help the studio amplify its impact in delivering authentic Brazilian gaming experiences.  

As Brazil’s online casino industry continues its explosive growth, Bragg’s investment in RapidPlay ensures it remains at the forefront of this lucrative market. Stay tuned for more updates on Bragg’s expansion and other key developments in the iGaming world.  

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