Entain Partners with Better Change to Enhance Safer Gambling Practices

Entain, the global gambling operator behind well-known UK brands Ladbrokes and Coral, has announced a multi-year partnership with the gambling harm prevention organization Better Change.

Through this agreement, Better Change will conduct safer gambling workshops for Entain’s teams across its international operations. These sessions are designed to equip staff with “the skills and confidence to make a meaningful difference with their customers,” according to the organization.

Craig Watson, Head of Customer Protection Operations – UK & Ireland (Digital and Retail) at Entain, expressed his enthusiasm about the collaboration, stating:

“We are thrilled to be working alongside Better Change to deliver Advance Safer Gambling Interaction workshops to our fantastic and dedicated teams. The training will highlight the importance of positive play and enable our colleagues to have confident conversations with our customers.”

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Frank McCready, Delivery Manager at Better Change, also shared his excitement:

“We are delighted to agree this partnership with one of the world’s leading gambling operators. I would like to thank the team at Entain who have been great to work with, and we look forward to delivering our industry-leading training and education with them over the next couple of years and beyond.” Entain Better Change