Greentube Expands into Italy Through Partnership with Betfair.

Greentube has taken another major step in its international growth strategy by partnering with Betfair to strengthen its presence in the Italian market. Through collaboration, Betfair Italy has added a wide selection of Greentube’s slot titles to its platform, expanding its game offering for local players and bringing some of the provider’s most popular titles to Italy’s betting brands.

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Players in Italy can now access games such as Piggy Prizes Wand of Riches, Charmin’ Lady’s Boom, and Piggy Prizes Wish of Riches, alongside long-established hits like Book of Ra Deluxe, Book of Ra Deluxe 10, and Lucky Lady’s Charm Deluxe. These titles became available through Betfair’s in-house platform after a seamless integration via Capecod, Greentube’s aggregation system designed specifically for the Italian market.

Capecod plays a crucial role in this partnership by streamlining the delivery of new content. It allows operators to access Greentube’s games without the need for direct system integration, making it easier for Betfair to expand its portfolio quickly and efficiently.

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David Bolas, Commercial Director at Greentube, expressed enthusiasm about the partnership and its potential to drive further growth in the region.

“By partnering with Betfair, we are not only further expanding our presence in Italy, but also reinforcing our commitment to deliver a premium, innovative gaming experience to a dynamic and growing market,” Bolas said. He also emphasized the broader value of this collaboration with Betfair’s parent company, Flutter Entertainment.

This collaboration with Flutter, a global leader in gaming, is a testament to our shared vision for expanding this partnership. We are thrilled to offer Betfair players the opportunity to enjoy our world-class content and we look forward to seeing this partnership thrive.”

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The deal with Betfair comes as part of a broader expansion push from Greentube, following recent moves into other regulated markets such as South Africa through a partnership with Supabets, and the United States via an agreement with Fanatics.

By collaborating with one of Italy’s top operators, Greentube has reinforced its position as a key content supplier in the region and made its diverse portfolio more accessible to Italian players. As this partnership develops, both companies aim to build on this momentum and deliver even more engaging gaming experiences in the months ahead.

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