Holland Casino Announces Leadership Change in Online Division

Holland Casino Appoints New Director for Online Division

Holland Casino has announced the appointment of Jan Paul van Heemskerck van Beest as the new director of its online division, effective April 1, 2025. Van Heemskerck van Beest, who has been serving as the director of guest and product development, will succeed Jeroen Verkroost, the current Director of Digital Transformation, who will depart from the Holland Casino Group on the same date.

The leadership change comes as part of a restructuring initiative at the Holland Casino head office. Notably, the position of Director of Digital Transformation will be eliminated, leading to a realignment of responsibilities within the organization.

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In addition to overseeing Holland Casino Online, Verkroost was previously responsible for the IT department, which will now report to Pieter Boers, the director of Casino Technology & Operations Support. Boers has been with Holland Casino since 1998 and has held various roles, including positions within the IT department.

Van Heemskerck van Beest has been part of Holland Casino since September 2022, bringing experience in guest and product development to his new role in the online division.