Ottawa Senators Team Up With ToonieBet for Exclusive Casino Partnership

The Ottawa Senators and ToonieBet have announced an exciting new partnership that will see the online casino become the NHL team’s Official Online Casino Partner. As the Senators secure their playoff spot, ToonieBet will enhance the fan experience with exclusive giveaways, premium entertainment, and a high-energy casino experience that mirrors the team’s momentum.

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Launched in 2024 under Soft2Bet—a leading global iGaming provider with 19 international licenses, including Ontario—ToonieBet will leverage this collaboration through in-arena branding, digital dashboards for home and away games, virtual slot signage, and promotional activations on the Senators’ NHL.com page.

The partnership also includes fan engagement initiatives like social media contests and broadcast integrations, ensuring ToonieBet remains at the forefront of the action. Martin Ballard, VP of Corporate Partnerships for the Ottawa Senators, expressed enthusiasm about the alliance, stating, “We’re thrilled to partner with ToonieBet, a brand that shares our commitment to delivering exceptional, trusted experiences for our fans.” Oksana Tsyhankova, Soft2Bet’s Chief Marketing Officer, highlighted the strategic importance of the deal, noting ToonieBet’s strong performance in Ontario and its focus on localized gaming experiences.

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By tapping into the Senators’ digital and in-arena platforms, ToonieBet will deepen its connection with fans while offering a fast, tailored online casino experience with chances to win team merchandise and tickets. This partnership elevates ToonieBet’s visibility in Ontario’s competitive market and reinforces its dedication to engaging hockey fans in innovative ways.