Playnetic enter Italian market through Microgame partnership

Global B2B iGaming content provider partners with leading service provider to enable its library of innovative gaming content to go live with over 60 operators Playnetic Microgame partnership

Malta 26th March 2025: In-demand global B2B iGaming content provider, Playnetic, has announced it has secured its first Italian market entry through a new partnership with Microgame.

As one of Italy’s leading game aggregators and service providers, teaming up with Microgame will ensure Playnetic’s full library of innovative gaming content is immediately made available to over 60 regulated Italian operators, enabling the company to hit the ground running in the market.

Known for delivering truly immersive gaming entertainment, all Playnetic releases combine creative themes, cutting-edge technology and carefully-crafted audio to provide customers with an unforgettable experience that captures their imagination and promotes stronger engagement. 

With upwards of 30 state-of-the-art games set to launch on Microgame powered-platforms, the deal will enable operators to witness first-hand how Playnetic is rapidly establishing itself as one of the most sought-after content providers in the industry while further diversifying their line-ups.

To cement its commitment to both the Italian market and the Microgame deal, Playnetic has appointed Italy-focused Senior Account Manager, Filippo Stotani, to the commercial team spearheaded by Julian Borg-Barthet. With the team set to attend the IGE summit in Rome this month, the new partnership will provide an ideal way to introduce the brand on the Italian stage. Playnetic Microgame partnership

Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “Our collaboration with Microgame is the perfect opportunity to align ourselves with one of the biggest partners in Italy and we’re sure the relationship will help both sides continue to deliver excellence going forward.

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“As our first Italian market entry, the deal will raise the profile of Playnetic in the country ahead of an important couple of days at the IGE summit in Rome, where myself and Filippo – alongside our CEO, Dan Phillips – will be in attendance to talk with prospective partners and showcase the great work we do.”

Francesco Cuzzupoli, Gaming Product Director at Microgame, said: “We’re delighted to have secured this partnership with Playnetic, who are proving to be a very in-demand provider in the iGaming space.

“The company’s commitment towards the Italian market aligns perfectly with Microgame’s values and the addition of their content to our industry-leading aggregation platform will provide our partners with even more quality options to choose from. We look forward to working with Filippo and the team in the coming months and can’t wait to see what games they put out next!”

About Playnetic:

Playnetic is a dynamic B2B iGaming provider, delivering online casino content for global markets. With three in-house game studios, the company develops innovative and immersive games for players. The Playnetic team comprises industry-leading talent with extensive experience across multiple gaming disciplines.

Playnetic is committed to delivering quality games, dedicated customer service, and reliable delivery to its partners. The company offers a personalised approach, providing operators with flexibility in their iGaming content choices.

With a portfolio of over 100 games and recent regulatory approvals, including recognition from the Malta Gaming Authority, Playnetic’s presence in key global markets reinforces its position as a trusted and reliable partner in the industry.

About Microgame:

Microgame is the leading provider of software, products and services for the regulated gaming industry in Italy, serving online and retail.  Thanks to 25 years of experience powering Italian operators (over 60 customers today), Microgame maintains a leading position in Italian market, due to constant innovation in products and services, often anticipating trends, such as land-based affiliation.  

Using proprietary software and technologies, the company delivers cutting-edge solutions from a complete, proprietary platform stack and a full gaming and betting portfolio to a suite of comprehensive managed services. With offices in Rome, Benevento and Milan and a team of over 200 professionals, Microgame stands out for a horizontal organization that emphasizes autonomy and responsibility at all levels.

Microgame is also an experienced Operator, having managed two online licenses over the past decade, focusing on the white label business.  This allows us to deliver a complete outsourcing service to our customers and provide expert operating advice.  We are the only “one-stop-shop” in Italy. Playnetic Microgame partnership