ProgressPlay and Playtech have partnered to launch a new bingo platform that is now live across more than 120 UK gambling websites. This partnership makes Playtech the primary bingo provider for ProgressPlay, following the platform’s launch in December 2024.
The platform merges ProgressPlay’s white-label technology with Playtech’s bingo network, intending to provide players with a more personalized experience and offer operators greater flexibility in their game selections.
Read Also: New Partnership [MConverter.eu]
Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, stated that this collaboration provides operators with an unparalleled solution for attracting and retaining bingo players, describing it as “next-gen bingo” designed for scalability, engagement, and profitability.
Marat Koss, VP of Interactive Gaming at Playtech, expressed his delight in welcoming ProgressPlay to the Playtech Bingo network. He noted that this partnership extends their successful collaboration into the bingo sector, offering ProgressPlay’s players a top-tier experience with diverse content, appealing prizes, and various games.
Read Also: BetMakers Partners With Hollywoodbets in South Africa
This development follows Casino777.es’s expansion of its game offerings with Playtech, strengthening its presence in Spain.
Furthermore, Playtech bingo games are now available in the Netherlands through a partnership with Nederlandse Loterij. Notably, 3.5 million players in the UK participate in bingo games weekly, generating a gross gambling yield exceeding €700 million ($764 million) annually.
Read Also: Booming Games Expands UK Reach with 32Red Partnership.