Three Essential KPIs for iGaming Operators

📊 All businesses today need to measure their success, and the only way to do that is with the help of Key Performance Indicators or KPIs. 

🎰 When it comes to igaming operators such as online casinos/sportsbooks, a couple of KPIs matter greatly. Let’s dive into three essential ones:

💰 Net Gaming Revenue (NGR): Reflects the complete picture by considering total amounts wagered, payments to players, bonuses used, and taxes paid. It’s crucial for understanding the casino’s performance.

🔄 NGR-to-Deposits and Bets-to-Deposits: These metrics indicate player activity and how much revenue they generate after making initial deposits. Important for gauging player engagement.

📈 Average Revenue Per User (ARPU): Shows the revenue each user brings and their value to the casino. Calculated by dividing total revenue by the number of active users.

Keep track of these KPIs to ensure your iGaming operation is on the path to success! 🚀💻