Transforming the National Lottery of Senegal (LONASE) for a Digital Age

From February 25 to 28, 2025, the National Lottery of Senegal (LONASE) hosted a strategic workshop aimed at redefining the future of Paris Mutuel Urbain (PMU). This pivotal event brought together key stakeholders to explore the challenges currently facing PMU and the pressing need for modernization. Through this initiative, LONASE reaffirmed its commitment to evolving the betting landscape in line with market trends and player expectations.

Established in 1987, PMU has long been a foundational element of the betting industry in Senegal. However, it now confronts significant challenges due to the rise of digital gaming and shifts in consumer behavior. During the workshop, experts conducted a thorough analysis that underscored the need for regulatory reforms, improved distribution channels, and a strategic update to PMU’s offerings.

The emphasis of the discussions went far beyond minor enhancements; they highlighted the necessity for a comprehensive revitalization. The aim is to enhance PMU’s accessibility, engagement, and competitiveness in today’s gaming environment. By leveraging technological innovations and enriching the player experience, LONASE aspires to secure PMU’s future success while reinforcing its role as a key economic and social contributor.

The outcomes from this workshop will provide a guiding framework for PMU’s evolution, ensuring that it continues to play an essential role in Senegal’s gaming sector.