Trustly Partners with Hard Rock Digital in the US to Enhance Sportsbook Banking Solutions

Trustly has announced a partnership with Hard Rock Digital, with Trustly to begin providing pay-by-bank services to the operator’s sportsbook and iGaming platform, Hard Rock Bet.

Players will have the ability to connect their bank accounts to Trustly, facilitating instant deposits and withdrawals. Additionally, Hard Rock will leverage this real-time player information to enhance conversion rates and gain deeper insights into player behavior.

In conjunction with its real-time payments solution, Trustly will also offer guaranteed automated clearing house payments and guidance on available funds for players of Hard Rock Digital. Furthermore, the operator will gain access to Trustly’s VIP program.

On the partnership, Trustly Vice President of Gaming John Parsons said: “We are excited to work alongside Hard Rock Digital in these important markets. This partnership is just the beginning of a long-lasting relationship that will drive growth and innovation in the US online betting space. Together, we are committed to building a payments experience that puts the player first.”

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Good to know: Earlier this month, Hard Rock Digital became a member of the International Betting Integrity Association.

Hard Rock Digital SVP of Operations Danny Crook added: “The addition of Trustly will provide an incredible benefit to both the business and our players, allowing for faster, more seamless banking transactions, insights for a more personalised experience and maintaining a safe gaming environment. We look forward to continuing to implement Trustly’s solutions and building on this successful partnership.”

Trustly has partnered with a variety of businesses both in and outside the gaming sector. In May of last year, it collaborated with PayNearMe to assist in real-time account funding, and in April, it partnered with Light & Wonder to provide its cashless payment solutions.